What's so great about the wrapping? you're probably thinking. Sure, it's gold and sparkly, and topped with a pink bow--just right for an eight-year-old girl who loves all things sparkly and pink.
But the best thing about this gift is the fact that it was gift-wrapped right in the store. For free. All stores do this, not just the outrageously-priced boutiques. No matter how much you spend, or how many hundreds of people are waiting in line behind you, you can always ask for a pachetto regalo--gift-wrapping. And not only that, if you buy a toy that needs batteries, the clerk will open the box, take out the toy, unscrew the battery compartment door, insert the batteries, close the compartment door, make sure the toy works, put the toy back in the box, and gift-wrap it for you.
When I first came to Italy in 1993 as a Kindergarten teacher at the international school here, the school held a student craft fair in December. The kids had to make something for the fair, and the parents would then come and pay big bucks (lire), which would then be donated to charity. So I had to come up with something that 5-year-olds could assemble that would be useful and look somewhat presentable, in a country without mega-craft stores like Michael's or Ben Franklin.
I know! I thought. We'll make...wrapping paper!
So I had my Kindergarteners dip sponges shaped like candy canes, reindeer and trees into red and green paint and make patterns on large sheets of paper.
When the craft fair had come and gone, I had learned three things:
1. Candy canes never made it to Italy.
2. The reindeer aren't big here. In fact, no one's ever even heard of Rudolph.
3. Italians don't wrap their own gifts.
That last point I learned after the 10th parent picked up his child's wrapping paper creation and said, "Oh! Bellissimo! It's...a painting. Of something."
When I explained it was wrapping paper, they just looked at me like: "Why would I want to wrap anything in this?"
So in the end, you may spend 30 minutes finding a parking place outside of the gift shop, another 10 minutes trying to get someone to assist you (that's for another post) and 15 minutes listening to the clerk chat with the customer in front of you about the weather. BUT...you get your gifts wrapped for free.
I'll take it.